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Premiere Drop Zone Thaiti
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On 20 August 2009, more than 33 million households will watch perfect waves meet ideal dive conditions as Drop Zone Tahiti debuts throughout the US on action sports channel, Fuel TV.
Produced by PADI, Body Glove and Sport Diver magazine to attract Gen Y members to diving and PADI Dive Centers and Resorts, the film captures the adventures of three pro surfers and friends - Alex Gray, Holly Beck and Cheyne Magnusson - as they catch the best waves and explore Tahiti`s breathtaking reefs.
"Drop Zone Tahiti`s debut on Fuel TV - the only action sports cable and satellite network in the US - is great news for PADI Members and the dive industry," says PADI Americas` Vice President of Marketing and Communications Kristin Valette. "The cable network`s exposure strongly supports the goal of this effort, which is to cross market the two closely intertwined sports and encourage members of the surf community to check out what lies beneath the waves."
Owned by media giant, Fox Cable Network, Fuel TV pipes the lifestyle and culture of skateboarding, snowboarding, surfing, BMX, freestyle motocross, and wakeboarding into millions of homes throughout the US every day.
"The film`s prominent positioning in the action sports arena represents a major coup for diving," continued Valette. "All divers know a great dive is a huge adrenaline rush; but it`s often difficult to convey the action behind the rush on film. Drop Zone captures it all -- the adventure, the rush and the lifestyle of diving - and shares the adventure with action sports cultures around the world."
Drop Zone first premiered during the DEMA Show 2008 in Las Vegas, Nevada, USA, and continues to air at consumer shows throughout the United States, as well as at dive, travel, eco and adventure shows internationally, including Italy, Brazil, the Dominican Republic, and the United Kingdom, to name a few.
Source: Padi